(Reporter Li Yong, correspondent Tian Yong, Wei Kai) Press Conference of Exclusive Suppliers for the 7th CISM World Games and Wuhan East Lake Anniversary Tea Party was held at Wuhan East Lake International Conference Center on April 28. At the meeting, Wuhan Executive Commission announced that Enshi Yulu and Lichuanhong both from Enshi, Hubei Province, became exclusive suppliers of green tea and black tea for the 7th CISM World Games.
The 7th CISM World Games will be held in Wuhan in this October as the highest-profile event ever held in Wuhan. One year ago, Wuhan Executive Commission started the market development work, and made the sponsorship plan for the 7th CISM World Games after learning successful market development experience from Beijing 2008 Summer Olympics, Guangzhou 2010 Asian Games and Nanjing 2014 Youth Olympic Games based on the characteristics of CISM World Games and Wuhan.
The market development plan of the 7th CISM World Games involves several levels, such as partners, sponsors and suppliers (including exclusive suppliers and suppliers). Enshi Runbang International Fuxi Tea Co. Ltd. and Feiqiang Tea Industry Co., Ltd. based in Enshi were selected as exclusive suppliers of green tea and black tea, as well as the first suppliers signed with CISM World Games.
According to relevant responsible person of the People’s Government of Enshi Tujia & Miao Autonomous Prefecture, it is the honor for the two enterprises to become exclusive suppliers of green tea and black tea for the 7th CISM World Games, which provides an important platform and a rare opportunity to show the corporate image, expand international and domestic markets and build national and even world-renowned brands.
According to introduction, Enshi Tujia & Miao Autonomous Prefecture, Hubei Province, is the home to tea, and the origin of tea trees and the Tea Road. In recent years, the tea industry has become an important pillar industry that helps farmers to overcome poverty and get rich, embodying the conviction of “lucid waters and lush mountains are invaluable assets”. 【By WU JIE】