On May 16, the 7th CISM Military World Games Sportswear Partner Press Conference was held in Wuhan. Ding Yu, Vice President of the Executive Commission, ZHANG Dongfeng, Full-time Deputy Secretary General of the Executive Commission, and KE Yongxiang, General Manager of KELME (China) Co., Ltd. jointly attended.

At the press conference, the Executive Commission of the 7th CISM Military World Games officially presented a plaque and the mascot “Bingbing” to sportswear partner - KELME. Meanwhile, the uniforms with core pattern of “hunting camouflage” were officially unveiled.

The official uniforms of the 7th CISM Military World Games for working staff, technical officials, volunteers and other categories were designed and completed by KELME and Beijing Institute of Fashion Technology in 7 months. KE Yongxiang said in his speech that the uniforms are designed to fully reflect military sports characteristics and highlight the great power style, and will become the scenery during the event period.

The official uniforms give full play to explicit expression of culture and ideology to tell Chinese stories and spread Jing-chu culture with design of military sports elements such as camouflage pattern and the shield of peace. Applying innovatively traditional cultural elements such as “hunting pattern” and incorporating the competition concept of "Military Glory, World Peace", the uniforms embody Chinese etiquette, Chinese fashion and Chinese style. The hunting pattern unearthed in Hubei Province is the weaving pattern of Jing-chu culture in the Warring States Period (475 B.C-221B.C), the representative of China's long costume culture and the source of Chinese hunting pattern to express the military theme. The pattern design of “hunting camouflage” adopts the combination of “hunting pattern” and “camouflage pattern”, learns from the traditional culture, inherits and develops cultural classics of traditional Chinese costume patterns, highlights and spreads cultural characteristics of Jing-chu region, and conveys cultural renaissance and confidence of China in the new era.

In terms of style and pattern, the uniforms adopt shield-shaped structures by straight lines with tough outline, reflecting military temperament and military characteristics. The core uniform categories such as coats, long sleeve T-shirts and short sleeve T-shirts adopt the way of “one style, different colors” to implement the green concept of "running the frugal Games" and embody Chinese standards in the event. The uniform color for working staff is blue, technical official is brick red, and volunteer is metasequoia green, giving colors to emotion to highlight the modern civilization of Wuhan city, and create a new image of Wuhan as “world peace capital”.

In addition, combining Wuhan’s climate characteristics during the event period and large workload of working staff, KELME attaches great importance to the clothing ergonomics and chooses breathable, moisture conductive, and wear-resistant sports functional fabrics. And according to different functional requirements, the corresponding ingenious details are designed to meet various needs of working staff with the most professional sports equipment and attitude.

The 7th CISM Military World Games will be held in Wuhan, Hubei Province, from October 18 to 27, 2019. Nearly 10,000 servicemen from more than 100 countries and regions will participate. 【By WU JIE】